OpenAI has promised to give one million subscribers on the DALL-E 2 queue access to the amazing AI art generator, and now they can sell the images that create their prompts. With LinkedIn founder and tech entrepreneur Reid Hoffman, among others, offering her art for sale, this raises even more questions about the new form of digital art.
A product of the OpenAI research lab co-founded by Elon Musk, DALL-E 2 is the most impressive of the AI art generators, and even DALL-E-2’s weirdest AI art has made quite a splash. But this technology has always raised concerns, not least because AI art generators could threaten the jobs of, you know. real human artists.
Now we are gradually seeing how the first artworks created by DALL-E 2 with contributions from users go on sale. Hoffman, for example, started a series of NFTs based on his generated images called Untranslatable Words. The last bid for a “painting”, dubbed Mångata, was sold on NFT marketplace Magic Eden for 697.97 solana or $24,000 / £19,640.
Hoffman took to Twitter (opens in new tab) At the end of July and wrote: “A picture says more than a thousand words. But with DALL•E it’s the other way around: a single word says more than a thousand pictures.”
He added: “In a matter of hours, a single user with no artistic experience can create hundreds of expertly rendered images. Each of these images could previously have taken hours or days of work using traditional methods (including software).
And expands: “[…] But while DALL•E creates images almost at the speed of copies, it never makes copies only. Each picture is a unique original object. In fact, one could say that DALL•E increases scarcity at scale.”
There’s a lot to break here. For artists, the devaluation of creative input, talent and years of learned skill is troubling – great art, traditional or digital, takes hours, even days and weeks and months because of learned skill and passion involved. Of course, images created by AI can be good, creative and interesting, and they can serve to create randomness to inspire artists, so I’m open to seeing the world embrace this new technology.
But the first part is a little unsettling – “[…] it’s never just about making copies. Each image is a unique original object.” Is that it? DALL-E 2 and other AI art generators create images from millions of paintings fed into the algorithm, artworks likely owned by someone and copyrighted. So who owns the created art? from someone else’s work, style and vision?
A security measure for users is the option to upload their own artworks to DALL-E 2 and render them into AI images, which could actually be a very interesting way to iterate on ideas quickly. And of course, there’s plenty of out-of-copyright artwork that can be used to add a new dynamic to your own, meaning input from JMW Turner is fine.
Inspired by the potential of DALL•E and NFTs – and the possibilities they unleash together – my team and I have created a series of small collections of images that we will symbolize as NFTs. The first collection debuts today on Magic Eden. Here it is Why I am experimenting:July 21, 2022
The big question remains regarding OpenAI’s security policy for using images to train the algorithm. What images were used and how much of the original artist’s or photographer’s work can be seen in the paintings that DALL-E 2 creates? Like all technology that is still in its infancy, synthetic art finds its way and can be confusing. If you want to see what the fuss is about, take a look at OpenAI’s T&Cs page.
On twitter, @RallenMarketing wrote in response (opens in new tab) on Hoffman’s NFT project and summarized why many people are confused: “Unless we need legal clarity. They say we own creation, but not the creation that came out of creation. Which doesn’t seem to make any sense to me. Perhaps you can use your resources to free the copyright.”
AI art generators like DALL-E 2 will absolutely prevail (so it’s worth figuring out how to use Dall-E 2). For advertising agencies, commercial art studios, and concept artist teams, AI art can offer new ways to create images quickly, explore styles without commitment, and perhaps in the future, artists could even earn royalties from AI with their art. But we might have a bumpy ride along the way, and everyone still seems a little confused about how this will affect ownership and copyrights.