‘It should help build his profile’: Victoria Beckham ‘feels guilty and frustrated over son Brooklyn abruptly ejected from Superdry’
- The singer is said to be upset by the news after it was claimed she helped her eldest son secure the branding deal in order to raise his profile
- Sources claim Brooklyn “turned down on various shoots and campaigns” that Superdry had asked for because “it didn’t fit into their schedule”.
- It is also claimed that Brooklyn didn’t want the Superdry deal and instead wanted to work with Gucci
Victoria Beckham is reportedly feeling “guilty” and “frustrated” that her son Brooklyn Beckham has been abruptly ousted from his role as Superdry ambassador.
The 48-year-old singer is said to be upset by the news after it was claimed she helped her eldest son, 23, secure the branding deal to boost his profile.
A source told Heat magazine: “She pulled a lot of strings to get him his Superdry spot. It should help him build his profile […] so he could start building a future for himself.’
‘Frustrated’: Victoria Beckham is reportedly feeling ‘guilty’ and ‘frustrated’ that her son Brooklyn Beckham has been abruptly ousted from his role as Superdry ambassador
They said Brooklyn “allegedly declined on various shoots and campaigns” that Superdry had asked for because “it didn’t fit into his schedule”.
The insider continued, “Victoria and David have worked so hard to get to where they are now and it’s such a disappointment to see Brooklyn squander these opportunities.”
They further claimed that Brooklyn didn’t want the Superdry deal and instead wanted to work with Gucci, “and accused them of pushing him into it”.
They concluded: “Of course Victoria now feels guilty for trying to help in the first place and is trying to take a step back. But it’s really hard for her and David to watch.’
Abrupt end: The Mail on Sunday revealed that Superdry had ended its reported £1million deal with Brooklyn earlier this month
MailOnline has reached out to representatives of the Beckhams for comment.
The Mail on Sunday revealed that Superdry had ended its reported £1million deal with Brooklyn earlier this month.
The company announced in November that he was its new brand ambassador and celebrated with a party at its flagship store on London’s Oxford Street, attended by guests including Liam Gallagher’s sons Gene and Lennon, the Marchioness of Bath and Lady Kitty Spencer belonged.
In his role, Brooklyn posed in Superdry clothing and uploaded promotional posts for his 14 million Instagram followers.
However, he has been criticized for an apparent conflict with some of his other business ventures.
Social media users pointed out that he is promoting Superdry’s vegan sneakers despite being a meat-eating chef who was filmed cooking steak.
Introducing Beckham as a brand ambassador last year, Superdry boss Julian Dunkerton said: “Having the support of Brooklyn is a testament to what we are doing as a brand.
“As a company, we want to create positive change for current and future generations, a generation that Brooklyn speaks to.”
Brooklyn said of a Superdry top at the time: “It’s so comfortable – my fiancee steals my Superdry t-shirts because they’re so soft. She likes to sleep in it.
“There’s also one jacket that I really connect with – it’s orange and it’s cropped so it sits just above my bum, which I like in my t-shirts and jackets. And the shoes are vegan – how is that possible?’
Ambassador: In his role, 23-year-old Brooklyn posed in Superdry clothes and uploaded promotional posts for his 14 million Instagram followers
A Superdry spokesman last night confirmed the end of the deal, saying: “We always review the ambassadors who appear in our campaigns and have decided to work with a different spectrum of talent.”
After initially trying to emulate his father as a professional soccer player, Brooklyn – who married American actress Nicola Peltz in April – studied photography at Parsons School of Design in New York, but dropped out after a year.
He then launched a career as a chef with his online videos Cookin’ With Brooklyn, but was cheered on by critics when he demonstrated how to make a bacon, sausage and egg sandwich on US show Today.
He has reportedly sought career advice from his father-in-law, billionaire investment mogul Nelson Peltz.
Nicola recently told Tatler magazine: “Brooklyn is getting into very exciting things with his shows and business as well and it’s really sweet. I see him calling my dad and saying, “What do you think about this?” I love watching him learn from my dad.”