The Most In-Demand Design and Architectural Styles in the USA | Architecture Digest

Whether in fashion, art or design, trends come and go by definition. Though sometimes received with bad connotations, there is both a genuine beauty and an inherent necessity in the phenomenon that fashions are: they define epochs, illustrate values, and help catalog human history. When it comes to architecture and design, it’s difficult to separate the bold, elaborate Art Deco aesthetic of the 1920s from the booming economy and mass consumption that spawned it. Likewise, the social changes of the 1960s encouraged a rebellion against traditional, simpler styles, bringing bold, colorful and graphic interiors into vogue.

All of this raises the question: How will our present time be remembered by future generations? What styles best summarize our current tastes and what do they reflect about the times we live in? Using Google search data for the last five years ADVERTISEMENT recently explored the most searched for architecture, design and interior styles in 27 major cities and took a look at the aesthetics that are currently capturing the attention of Americans across the country.

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Despite a name rooted in the past, mid-century modern style continues to prove it’s anything but outdated. “The warmer color palette and shapes influenced by nature—organic yet streamlined and sophisticated—continue to be well received,” says Smita Sahoo, founder of Asaya Design, a Chicago-based luxury architecture and interior design practice. Born in the mid-1940s, the aesthetic features clean lines, flat surfaces, and minimal embellishment. Although almost 80 years have passed since its introduction, it is still highly sought after.

“The reintroduction of mid-century modern is refreshing,” says Sahoo. While some might argue that the mid-century look never really went out of style, Sahoo suspects a shift in work culture could be fueling today’s resurgence. “Hospitality and living styles are actively integrated into the workplace design,” explains Sahoo. The clean simplicity and abundant natural light inherent in mid-century style works well in office spaces, creating a pleasing bridge between a more homely and a corporate look. “Following its rise in the workplace, the style soon found its way into entertainment venues and hospitality,” she adds.

Of course, there could be another reason for the modern popularity of this aesthetic: “It’s easy to mix and match,” says AD100 designer Raymon Boozer. If you’re only buying furniture or decor inspired solely by or from the Corbusier, Saarinen, and Breuer era, it’s easier for the amateur to know that, for the most part, everything will go well together. “I think it’s the most obvious style,” says Boozer. Emerging from pandemic lockdowns, the desire for a well-designed home became more evident, and mid-century is a way for many to achieve that without the help of a professional designer.

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Midcentury Modern was the most searched for architectural style in almost all of the cities surveyed.

›While mid-century was particularly popular, minimalist, modern, art deco, and Victorian architecture also caught the attention of many. In most of the cities surveyed, these styles ranked among the top 5 styles searched, although the ranking varied slightly from place to place. “The new generations respect tidy, sustainable and ethical environments,” Sahoo explains the interest in some of these styles, noting that Victorian came as a bit of a surprise though. “This style is inherently very ornate and decorative, so the execution of Victorian designs in this day and age requires careful execution and can be very time consuming.”

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In general, current decor preferences are much broader, although there is a fairly strong representation of various traditional aesthetics such as artisan, farmhouse, Cape Cod, and country. However, boho was without a doubt the most popular interior style.

Often referred to as ‘eclectic’, boho is best understood as a fusion of different time periods, textures, colors and cultures. It can be bold and vibrant and an exciting opportunity to create something totally unique. Without many fixed rules, however, it is easy to slip into something that looks inharmonious or lacking in perspective. For that reason, Boozer doesn’t find it too surprising that people are exploring the look. “It’s quite difficult to do on your own, but at the same time it’s easy to experiment,” he says.

In 20 or 30 years, these styles could easily be remembered as trends born out of a pandemic or the social media age, but Boozer cautions against using them as a basis for personal taste just because they’re widely admired . “I think people make a mistake when they’re looking for things that are popular and that they want to fit into, but I think they should try to find out what their personal style is,” he says. “The most important thing you can do in design is to have a point of view, even if it’s not popular.”

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