In its early stages, the Metaverse has shown benefits for creators ranging from the ability to do what they love and make money in new ways, to seamless collaboration and more.
However, because of its unknowns, the metaverse can also be intimidating to artists. As someone developing creative tools for this under-explored metaverse, I hope it can be a home for all creators where they can easily adapt and understand how the metaverse can serve as a tool to achieve their goals Gates.
As Web 3.0 and the metaverse evolve, there are some primary benefits to creativity in this new realm.
1. Collaboration and connectivity will drive creatives to go digital.
At the heart of the metaverse is the social connection that drives many into this digital realm. For creators, connectivity goes hand-in-hand with collaboration, and I believe the digital canvas will become both dimensional and social as creators collaborate better, faster, and remix each other’s work.
Summarizing how collaboration and connectivity in the Metaverse will provide more opportunities for creatives, professional photographer and creative pro Jeremy Cowart comments, “I’m doing more collaborations than I’ve ever done in my entire life/career. I’m also more connected to other artists than ever before. I think we all know that this Web 3.0 space is brand new and kind of hanging by a thread. So we all need each other, and we need each other to win. A rising tide really lifts all boats in this new industry.”
Imagine one part creating an entire world, or even a series of worlds – we see it a lot in physical fandoms now. An author writes a book that then inspires fan art that captures the attention of producers who make a movie that captures the hearts of children, who hand-craft Halloween costumes, who then educate children to read the original books to read, and so on. In the Metaverse, all of this can live in a collaborative, digital space where creatives can express their relative art to those they can remix as many times as they want, seamlessly transitioning between artists and consumers.
As everything becomes a canvas, creatives will face new learning curves in navigating how to merge the physical and digital worlds, which brings me to my next point.
2. The lines between 2D and 3D artworks are blurring.
Many creatives face a steep learning curve when navigating 3D art creation, especially traditional 2D artists attempting to create 3D work in a digital space. In addition to the challenges they face, these creatives are typically short on time and budget due to strict freelance schedules or side hustles. To be successful in this immersive space, creatives need to learn how to use 3D technology that can do the work for them. With existing technology that recognizes shape and form, creatives can create in a dimension they know and have their work automatically rendered in 3D.
Take the recent, popular Van Gogh immersive exhibitions, for example. Being able to see every brushstroke of “The Starry Night” larger than life on a projection screen gave the piece a new meaning. Now imagine an entire world like this, where you can delve into the layers of a piece and, with accessibility in mind, touch the bumps in the canvas. hear the brush strokes and the chirping of crickets; See beyond the canvas into the actual landscape as seen by Van Gogh. 3D activations can bring art beyond our wildest dreams to life.
Additionally, in the metaverse, content recontextualization becomes the norm, in which avatars (electronic images commonly used online) are used to represent people. Avatars become part of the whole—acting both as a standalone piece as a sign of the times and as a glimpse into your broader, all-encompassing online masterpiece. Identity will play a key role in how people experience the Metaverse. With new options for decorating personal VR spaces, avatars and more, there will be an increased need to generate content for these experiences and allow users to build unique digital identities.
3. Creative people enjoy complete freedom of design.
Artists who previously had to deal with copyright laws and the protection of their works can now create freely without fear of their works being stolen or shared without attribution with the Metaverse’s unconditional art-sharing rules. Systems and marketplaces in the metaverse allow for easy transfer of rights through attribution models and ensure those who created them are fairly rewarded.
WHAT’S NEXT FOR CREATIVITY IN THE METAVERSUM?
As the metaverse continues to evolve, creatives can apply what they learned from building the original World Wide Web and take advantage of all the advantages this digital realm offers that the physical realm does not. Many creatives are afraid to step into this uncharted space, unsure of what to expect. So I encourage them to take their creative future into their own hands. Obstacles are inevitable and artists will always face new challenges, especially as they step into a new creative realm, but I hope more creators will feel empowered to take advantage of what the metaverse has to offer.
The Metaverse will take collaboration, identity and creativity to new heights while preserving and enhancing the romance and realism of physical art. Jeremy’s take on the future of creativity in the Metaverse reflects exactly what many of us are feeling: “It’s changing every day. I’ve never been part of an industry that moves so fast. But I’ve never had more fun either. It’s the wild, wild west, and anything goes.”
I believe it’s safe to say that the metaverse is defining—and disrupting—the future of creativity, and I look forward to helping creatives not only adapt to this new platform, but learn to thrive in it .
Brooke Hopper is Principal Designer, Drawing & Painting at Adobe and a speaker and advocate for Artist.