The Logbook: Ally Logistics launches the “Road to Reef” campaign.

The log book is a weekly roundup of human interest stories related to the transportation industry. This week: Ally Logistics helps support reefs off the coast of West Maui, Carrier Logistics donates to an autism awareness group and CMA CGM drops the first of two buoys to help monitor whale populations off the east coast.

Ally Logistics launches “Road to Reef” campaign.

In partnership with the Coral Reef Alliance, Ally Logistics, based in Grand Rapids, Michigan, recently launched its “Road to Reef” initiative. The technology-focused logistics provider will pledge $1 for every booked load to restore a 1,000-square-foot watershed in the Wahikuli region of West Maui, Hawaii.

According to Founder and CEO Dan Manshaem, this offers Ally Logistics a powerful yet achievable way to reduce the industry’s carbon footprint and fulfill the company’s mission of “Moving Freight Better”.

“No one likes to talk about the negative environmental impact of trucking,” Manshaem said. “The fact is, semi-trucks powered by diesel internal combustion engines aren’t going anywhere any time soon. … Growing volumes of goods continue to be transported on our autobahns. More articulated lorries on the highway means more diesel emissions, more carbon into the atmosphere, which means more environmental impact. While cleaner propulsion systems for semis are finally moving from pipe dream to reality, they will be many years away from being available on a large scale. Until that day comes, the industry must find alternative means to make a difference.”

The Coral Reef Alliance is a non-profit organization that uses science and community engagement to reduce threats to coral reefs.

At the Wahikuli reef, which the company sponsors, sediment tends to run off land when it rains, and over time suffocates nearby corals by reducing access to sunlight. With Ally’s donations, the Coral Reef Alliance will be able to plant native trees and plants to trap the sediment so the corals can reestablish their population over time.

Coral Reef Alliance Volunteers. (Photo: Coral Reef Alliance)

“It’s initiatives like this that really show our customers and shippers that we’re more than just a stereotypical broker — we thrive on being better,” said Alyssa Krynicky, Director of Employee Experience. “I think it just says a lot about our people and the values ​​we embody every day. We are working towards something much bigger than just ourselves here.”

For executives, this program aligns with Ally Logistics’ innovative culture.

The company was one of the first to join the industry’s latest “end non-competes” movement, and just this week announced it’s adding a Mother’s Lounge to its new office expansion for its working moms and collaborating with the app Pumpspotting is made to support every mother’s baby – feeding plans.

“At Ally, we are focused on making a positive impact in the lives of our people and the industry,” said Chief Strategy Officer Spencer Toth. “The ripple effect of this effort was extremely encouraging, but we knew we couldn’t stop there. This partnership marks a new era for us and our team couldn’t be more excited.”

(Video: Coral Reef Alliance – YouTube)

Carrier Logistics supports Autism Speaks

At the company’s 50th anniversary event, Elmsford, New York-based Carrier Logistics announced that it had donated an undisclosed amount to research firm Autism Speaks.

The donation was made in honor of PITT OHIO Vice President and Chief Marketing Officer Geoffrey Muessig, who spoke at the event for Carrier Logistics, a provider of management solutions for facility-based LTL carriers.

PITT OHIO has supported Autism Speaks since 2000, when employee Scott Greacen, a father of two boys diagnosed with autism, introduced Muessig and the nonprofit’s LTL provider.

“Since Carrier Logistics was founded in 1972, we have been more than just a leading-edge solution provider, empowering our customers with technology to manage the complex processes required for LTL and last-mile operations,” said President Ben Grasslands. “Our commitment to ‘doing good by doing good’ also means that we give back to the community by making regular donations to various charities through the Ken Weinberg Memorial Fund, named after our founder. We are proud to continue this tradition with this donation to Autism Speaks in honor of Geoffrey Muessig.”

The donation will support Autism Speaks’ efforts to improve research on autism spectrum disorders, including educational events.

CMA CGM is helping to deploy a whale monitoring system

Global marine provider CMA CGM Group has partnered with Woods Hole Oceanographic Institution (WHOI) to position two acoustic surveillance buoys off the east coast to aid in cetacean detection along busy sea routes.

The partners recently dropped the first of the two buoys off the coast of Norfolk, Virginia, and will drop the second off the coast of Savannah, Georgia within the next week, the company said.

New surveillance buoy on the Virginia coast. (Photo: CMA CGM)

In addition to programs to slow down animal habitats, CMA CGM is using other technologies to improve marine mammal conservation, including the use of Repcet, a system that provides real-time whale location updates to commercial vessels, and the European Sea Detect project. used to detect whales and floating objects. It has also partnered with the Life Piaquo consortium to reduce maritime traffic noise over time.

Watch now: America on 18 Wheels with Ingrid Brown

Do you have a transportation-related human interest story to share?

If yes, please contact me at

You may also like…

The Logbook: Loadsmart, Home Depot Foundation gives back to veterans

The Log: St. Christopher Reaches a $4 Million Donation Milestone

Logbook Winner: SuperRigs wins Best of Show award for the second time

Leave a Comment

Your email address will not be published.