The Kings launch their first business book at AirVenture

John and Martha King founded King Schools more than 48 years ago as a result of the intersection of their passion for aviation and teaching and their entrepreneurial spirit. At EAA AirVenture in Oshkosh, Wisconsin on Thursday, the Kings unveiled their first non-fiction title aimed at the business market.

LIFT: How to start, run and grow your own successful business takes a look at the guiding principles by which the Kings have built and grown their businesses over the course of their life together – a life in which they have made a conscious commitment to being entrepreneurs and partners in every sense of the word.

King Schools CEO Barry Knuttila presented the preview which included some of the gems found within:

  • “You have a wonderful opportunity. You live in the time and place where you can pursue your passion and start your own business to improve your life and the life you touch,” write John and Martha in the book’s introduction.
  • “When flying and in business life you have to make corrections again and again. But in flying, if you are a good pilot in a well-built airplane – just like a good entrepreneur running a well-designed company – you can make progress that others only dream of.”

The book is dedicated to two people who were critical to their success—and who exemplify another guiding principle they hold dear, which is hiring and working with people who have talents and skills well beyond their own. The first, Dave Jackson, is the former CEO of King Schools, and he brought his extensive video production experience and trustworthy personality to the company. The second is Knuttila, the current CEO, who brought his expertise in technology development to King Schools when the company needed to transition its courses from VHS to online delivery.

ELEVATOR will be available on Amazon in October.

Martha King: Master Pilot

Martha King has had a long and colorful aviation career – and this year she celebrated 50 years of uninterrupted, accident-free flying. The FAA honors pilots who achieve this milestone with the FAA Wright Brothers Master Pilot Award. Martha received hers from EAA AirVenture on Wednesday.

“It was a very big event, it was an emotional event,” said Knuttila about the moment when Martha received the certificate. “Because those 50 years really sum up an amazing career in aviation.”

But word got around, and FAA Acting Administrator Billy Nolen found out about the award and extended a special invitation to the Kings to have the award “re-presented” at the end of the “Meet the Administrator” session at AirVenture. The event can be followed on the King Schools website – and the Kings made it back to the press lunch to sign the pre-release versions of their book.

AOPA and STEM education

High schools using the Aircraft Owners and Pilots Association (AOPA) Foundation’s Aviation STEM curriculum can now take advantage of heavily discounted materials from King Schools.

The You Can Fly Kit includes the King Schools Private Pilot Ground School, Test Preparation Course and Pilot Communications Course. Students receive certification to take the FAA private pilot proficiency exam after completing three practice exams within the course with passing credit. The Pilot Communications Course teaches pilot communication procedures and techniques in a manner that covers all classes of airspace. The retail price for the two courses is $328; AOPA STEM students can purchase the You Can Fly Kit for $99.

King Schools will also offer high schools using the AOPA curriculum the King Commercial Drone Pilot Course (retail price $129) at $59 per course. The drone course prepares students for the FAA Part 107 knowledge test.

New controller

King Schools recently onboarded a new air traffic controller, Kit Liberty, who will learn to fly while breaking into the legendary pilot training business. Liberty brings more than a decade of expertise and experience as a controller at high-tech companies.

Knuttila said: “Kit joins us at an exciting time in our development as a company. John and Martha founded King Schools nearly 50 years ago. Since then, the company has evolved in many ways to take advantage of new technologies.

“The most visible is that all of our courses are now offered online or downloaded and taken via mobile apps, but our accounting systems have also evolved alongside our courses. Kit will take these systems to a new level. Her strong technology skills and leadership will continue to advance our company as she assumes this critical role.”

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