Although there is a plethora of electric vehicles available on the market today, when GM released the EV1 in 1996, GM was really ahead of the curve. It was the first mass-produced, purpose-built electric vehicle from a major automaker. The EV1 ended up being a commercial failure, but it still holds an important place in the story now unfolding in the current automotive landscape.
Following the announcement of the EV1, GM went full throttle to promote the revolutionary new car, including officially unveiling the car at the film’s 1996 premiere daylight with Sylvester Stallone. This flood of advertising also included content aimed at children. Daniel and His Electric Car is a picture book that chronicles Daniel and his parents’ exciting journey to buying an EV1.
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