Priyanka Chopra Talks Denim, Gloria Vanderbilt Campaign

Good jeans! Priyanka Chopra looks great in everything, but jeans give her the most confidence these days, not dungarees. The actress is the new face of Gloria Vanderbilt Jeans and she told us exactly why she chose to partner with the brand.

“I love the fact that Gloria Vanderbilt was such a pioneer, there were very few female founders back then,” says the 40-year-old actress. In fact, the iconic designer first launched her eponymous line in the ’70s, paving the way for women in fashion.

But it wasn’t just the feminist statement that drew her. Chopra tried on the jeans and was blown away by the fit. “I was like, ok, they’re definitely made by a woman,” she admits. “They hit you in the right places, they hold you in the right places, they lift you in the right places.” She recognized that the brand “understands the female body and it does so in all sizes from petite to plus”.

Priyanka Chopra Jonas Gotham for Gloria Vanderbilt Jeans

The new mom (of daughter Malti Marie with husband Nick Jonas) also liked the campaign’s inspirational message, titled “I Have Needs. Fit Them, which aims to inspire women to embrace what they want. “Women,” says the beauty, “have to feed everyone, but who feeds you? Women tend to forget themselves, so I love that this campaign is reminding us to think about our needs for a second and say, ‘okay, it’s okay if I expect the world to mean me needs.” There’s something really cool about that.”

In an exclusive interview, Chopra shares her favorite denim cut, her styling secrets on whether she’d ever wear denim on the red carpet, and the perfectly understandable reason she’ll never go back to an ultra-flat look.

Priyanka Chopra jeans

Priyanka Chopra Jonas Gotham for Gloria Vanderbilt Jeans

Us weekly: Speaking of which, do you love the way this denim fits you, what’s your favorite style?
Priyanka Chopra: I’m a ’90s girl, so I love the mid-high hit and the bootcut. They give me endless legs and I can wear them with a good wedge or a good heel. I also like the high rise with a wide leg because I love wearing a wide leg with a big sweatshirt or a little crop top – it’s fun.

Us: Can you believe Miu Miu brought back the super duper low waist look?

PC: I was mortified when I saw this because I thought oh my god I haven’t seen my pelvic bones in years. I don’t know where they are. They just walked away one day. I can’t wear these jeans.

Us: Do you wear jeans more as street style and casual wear or more chic?

PC: This brand allows me to wear them all day. I put them on. I wear like a button-down or like a tank top, wear my sneakers, wear like a big sweater or shirt and just walk out the door, do my business, whatever. Then when I have to go out, you know, I tuck in my button, put on some earrings, push a button and wear heels and unbutton my hair and I’m out the door.

Us: Would you ever wear jeans for the red carpet?

PC: I could, I’m actually quite cheeky on the red carpet. I don’t take it too seriously. But look, Gwen, this has happened before. Brittany and JT did this in the 90’s.

Us: How would you describe your overall style in three words?

PC: Assembled, convenient, fun

Us: So this customization needs slogan…what’s the biggest need you have right now?

PC: I think I’m feeling the need right now to just be with my family and loved ones. I just came home from a big job a few months ago and a lot has happened in my life lately. I just feel like my need right now is to be surrounded by love, to give love, and just to be at home with the people I love. I am very happy to say that I have this at the moment.

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