Kevin Feige fought with the She-Hulk producer over the trailer for weeks

She-Hulk: Lawyer is imminent as Tatiana Maslany joins the MCU as Jennifer Walters. The series didn’t have an easy route to reaching Disney+ as it grappled with the ongoing COVID-19 pandemic and complaints from a subset of fans about the project’s CGI. The crew behind the show, along with Marvel Studios President Kevin Feige, have assured audiences that the series is coming together and will be truly sparkling clean by the time it debuts.

As the series’ Comic-Con Hall H trailer shows, She Hulk has many surprises, including some Malcom in the middle-Style Fourth Wall Breaks and an appearance from Charlie Cox’s Daredevil. But as with any MCU trailer, there’s certainly a lot more hidden inside each one She Hulk’s nine episodes.

However, what should and shouldn’t be included in any piece of marketing is a delicate dance between film and television studios. And apparently inside She HulkIn this case, things got a little heated (in a playful way).

Hulk Out on Kevin Feige


During the She Hulk At the official press conference, series executive writer and executive producer Jessica Gao, along with star Tatiana Maslany and director Kat Coiro, revealed that the recent San Diego Comic-Con trailer for the series has raised some tensions between the crew and the Marvel Studios president , Kevin Feige, caused.

When asked what her memories are of the panel at Hall H Marvel Studios, Gao said she only remembers it “sniff” with Kevin Feige all the time backstage, as the couple just had “Fighted for weeks about what to put in the trailer:”

“While we were watching the trailer [at SDCC]because kevin [Feige] standing next to me, we had been arguing for weeks about what was allowed in the trailer and what wasn’t. And so it was just the two of us attacking each other because of our respective positions and the parts that were in the trailer.

Maslany said it was her “just so excited [they] got to” Be part of such an event and called the crowd “very warm” and “so inviting:​​​​​​”

“I mean, I think I passed out (laughs) … Yeah, and I was kind of shaking before we got out of there. But I remember being like… first of all, I remember the feeling we all had, it was just lively, giggling, excited. You know, just so thrilled that we got to do this. But then also like this very warm hearted crowd who really…knows everything about this universe…much more than some of us…But they were so welcoming and…also said, ‘Let’s see what this is.’ You know what I mean? And there was a fun exchange there to show them the trailer. We all really got down on the floor and watched the big screen with them and it was really fun.”

One of the biggest moments of the trailer was the reveal that Matt Murdock (aka Daredevil) and his new yellow and red suit would be part of the series that Coiro was calling for “a great relief” so as not to have to keep a secret anymore:

“It was nice not keeping Daredevil a secret too. That was a great relief.”

The group also addressed the fourth wall breaks seen in the show and how they are uniquely integrated. Coiro pointed out that the character is appealing to audiences long before some other big names to use the gag, such as “Deadpool or Fleabag:”

“Well, I like to say she was doing this way before Deadpool or Fleabag…”

Gao broke down the process of introducing those turn-to-camera moments, saying there was “many evolutionary steps” to get what they end up looking like in the series. The author even mentioned the idea of ​​on-screen “Editor’s Notes” once even with Jennifer Walters “Actually interact with [them]” how they appeared:

“If you know anything about She-Hulk as a character, you would know [about her fourth wall breaks]… We really talked – it went through a lot of evolutions. A long question like, “How much does she talk to the camera? Does she speak directly to the audience? Is there another meta element? Is she talking to someone else who’s more behind the scenes?’ You know? At one point there was an iteration in the script where there were text boxes that were editor’s notes that were like the comics, rather than speaking directly into the camera like comics had editor’s notes. And she actually interacted with the editor’s notes that would appear on the screen. We eventually scrapped that idea, but I mean we went through a lot of different versions of how she could do it.”

The fight for She-Hulk

While Gao, Maslany, and Coiro can joke about it now, it’s evident that there were some high-tension moments leading up to this Comic-Con trailer getting the green light. This is probably the case with almost every piece of Marvel marketing right now, but it’s one that’s rarely ever made public.

It would be interesting to know: who was on which side of the dispute? It’s safe to assume that a big point of contention was the reveal of Daredevil, which ultimately made it into the trailer. But who was pushing what? Was Kevin Feige the one who said Charlie Cox’s Man Without Fear should be there? Or was it the other way around?

As it sounds, Gao was the one who didn’t want this reveal to be included ahead of release. Instead, it seems like she wants fans to know he’s been there by showing up everywhere he goes throughout the series. But that’s a total assumption, and She Hulk might be hiding more secrets that weren’t addressed before the premiere of this first episode.

She-Hulk: Lawyer is scheduled to launch on Disney+ on August 18 with nine episodes.

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