Guelph Receives Gold Award from IEDC for Vacation Wish Book – Guelph

The City of Guelph is recognized by the International Economic Development Council.

The City Council presented the city with a Gold Award of Excellence for the Guelph Shops Holiday Wish Book at its annual conference in Oklahoma City on Tuesday.

The wish book was part of a 2021 Christmas holiday campaign being run by the city in conjunction with the Guelph Chamber of Commerce to promote Guelph as a top visitor and business destination over the Christmas period.

“This year’s award winners exemplify the ingenuity, leadership and determination required to meet the challenges of today and tomorrow,” said Nathan Ohle, President and CEO of IEDC. “The winners of the IEDC Awards for Excellence in Economic Development represent the best in economic development and demonstrate the level of leadership our profession strives for every day.”

Guelph’s Economic Development Officer Kurtis Wells called the project “an excellent collaboration between Economic Development and Tourism and the Guelph Chamber of Commerce”.

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The first edition of the wish book in 2021 presented more than 40 local companies from different categories. The Economic Development Department and Chamber of Commerce have partnered with local graphic designer Ellyn Lusis to create what Economic Development Manager Christine Chapman describes as the first of its kind in the community.

“We wanted to do something outside the box,” Wells said. “We sat down with our work team and did a bit of brainstorming. We used the Sears wish book for inspiration and then gave it a Guelph twist to showcase local business products and services.”

The wish book was printed and made available online. According to the city, 12,000 read the online brochure and there were more than 1,000 clicks on various business links.

The wish book 2022 is being planned and will probably be published in autumn.

“We set the bar high with our first wish book,” Wells said. “But with their partners at the Chamber of Commerce and the local economy, they will come up with new ideas. Everyone should keep an eye out for the new wish book as I think it will be exciting to see.”

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