EXCLUSIVE: Conservative children’s book publisher Brave Books says Facebook pulled the plug on its advertising account Thursday without explanation and immediately denied the publisher’s appeal.
The account was restored after Fox News Digital contacted Facebook for an explanation.
Brave Books said the Meta-owned social media platform’s permanent suspension of Facebook ads was “a major blow” to the publisher, which makes books for children ages 4 to 12 that are “pro-God , pro-America and anti-Woke promote values.”
“Meta’s decision to permanently suspend our account is an ‘existential threat’ to our business,” Brave Books founder Trent Talbot said in a statement following the account closure. “When I started BRAVE Books, I never thought that picture books featuring cute talking animals that live on Freedom Island and teach children about pro-God and pro-America values could ever be so controversial. Freedom Island isn’t that free anymore. ”
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“Parents need a way to teach in the most engaging way the God-given values and truths on which this country was founded,” continued Talbot. “That’s why we launched the Freedom Island series, fun and engaging books filled with games and activities for the whole family that teach the values that have made our country strong. Why does Facebook want to cancel this?”
Talbot told Fox News Digital his team couldn’t figure out what content triggered the ban, insisting they were careful not to break any of the social media platform’s rules because Facebook is such an important part of theirs marketing plan.
Brave Books shared with Fox News Digital the message Facebook sent to the publisher, which confirmed that their advertising account had been “permanently deactivated.”
The notice rejecting her appeal stated that the account “did not comply [Meta’s] Advertising guidelines or other standards”, but did not point out any specific violations. The Facebook message said, “This is our final decision.”
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A few hours after being contacted by Fox News Digital for a response, a Facebook spokesperson declined to confirm on record that Brave Books’ advertising account had been suspended, but said, “The account is currently active.”
In response, Talbot told Fox News Digital, “This is a prime example of Big Tech today. They shut down small businesses that say anything that goes against their woke agendas the same accounts to render them ineffective.”
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“We’re fortunate to have a platform big enough to draw attention to their malicious practices, but there are undoubtedly countless small businesses that have been abused and ruined by these types of actions,” Talbot added.
Brave Books has previously had similar incidents with tech platforms.
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The publisher has partnered with several conservative lawmakers and high-profile figures to serve as authors: Rep. Dan Crenshaw, R-Texas, wrote Fame Blame and the Raft of Shame about abort culture, and Jack Posobiec wrote The Island of Free Ice Cream”, which shows the dangers of communism.
Some Brave Books aren’t political at all. Rapper and fitness guru Zuby wrote “The Candy Calamity” earlier this year about the importance of diet and exercise. Duck Dynasty’s Missy Robertson wrote a book for Brave about the importance of family.
But some Brave Book themes have sparked controversy, most notably her debut title, Ashley St. Clair’s Elephants Are Not Birds, which deals with gender identity. The publisher told Fox News Digital that its SMS provider Attentive threw it off the platform just two days before Facebook’s ad ban, which has now been reversed, saying that “Elephants Are Not Birds” violated the company’s content policy.
Google suspended Brave’s advertising account in May following the publication of Plot Against the King, a book by Kash Patel that explains the debunked narrative that Donald Trump was a Russian asset in the 2016 election. Brave appealed the decision, and Google reinstated the publisher’s ad account days later.
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Google said at the time that the ban was “lifted following our standard appeals process.” Talbot said the account was restored “thirty minutes” after Fox News Digital reported the suspension.
Brave Books says the last ad it posted on Facebook prior to its suspension was promoting its latest book, Fiona’s Fantastical Fort, written by FOX News’ Julie Banderas, who has been with the network since 2005.
The ad shows Banderas speaking about the book on Fox News Radio’s Brian Kilmeade Show. The text quotes Banderas as saying, “Every single book has a positive message. It’s like an anti-wake, pro-American, teaching morals and values, you know everything kids don’t learn in public schools these days.”
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Brave’s promotion adds, “For this month only, new subscribers will also receive our first-ever book, Elephants Are Not Birds.”