The crowdfunding world was turned on its head today as Eric July released his first book in his Rippaverse series, Isom #1, on his own website. The crowdfund site comes complete with various packages and features similar to a Kickstarter or IndieGoGo campaign, but all powered by July’s proprietary infrastructure.
July bucked the trends of most comic book crowdfunders by creating a platform where he couldn’t be banned, bypassing problems other conservative content creators had on crowdfunding sites.
July has been promising his Rippaverse comics are coming for months, and has been talking about his project on various live streams to promote the launch.
He reportedly garnered more than 20,000 email signups for notifications about the project during that period, with fans showing an incredible amount of interest in his work.
RELATED: Eric July: “Marvel, DC Are In Bed With The Authoritarian Left”
Starting out as a rapper, July transitioned into cultural commentary in 2015, making videos about business, racism, police brutality and more from a libertarian perspective. His opinion soon caught the attention of Glenn Beck The flamewhere July became a contributor.
“I’m trying to get people to think more critically about things, get their minds spinning and be able to see through everything,” July said, according to the Dallas Observer.
He has also built a YouTube channel with nearly 500,000 subscribers, making him one of the top tier YouTube culture commentators. Remaining focused on comics and comic book adaptations, he is a geek culture enthusiast, one of many angered by how Disney and Warner Brothers have turned beloved possessions into identity politics rants.
Faced with companies not listening to fans or critics, Eric July set out to create his own superhero universe as a counter-attack to liberal corporate entertainment.
The Rippaverse website was revealed a full day ahead of pre-orders for Isom went live, with videos of Juli’s mission statement for the book as well as a “Welcome to the Rippaverse” video explaining the bigger picture of the Wo Isom #1 will fit into his overall vision.
Line art is by DC veteran Cliff Richards, and coloring is done by Gabe Eltaeb, known for criticizing DC Comics for removing the slogan “Truth, Justice, and the American Way” from Superman.
RELATED: Former creator of Superman: Son of Kal-El, Gabe Eltaeb, trashed former Star Wars editor Heather Antos, describing her as the ‘Amber Heard Of Print Comics’
Fans responded with an outpouring of support for the Rippaverse project, with more than 8,000 backers and $800,000 raised on the first day of the campaign.
Juli live-streamed the event throughout the day and held over three thousand viewers as they discussed the book and the future of the Rippaverse.
Independent creators in the industry and fans lauded the July effort, making Isom one of the most critically acclaimed independent comics launches in history.
Legendary Green Lantern artist Ethan Van Sciver tweeted about the project: “Whoa!! I just woke up so I missed the first start. With 20% of his pre-registered backers. We look back on almost half a million pre-sales. @EricDJuly easily takes that $3 million now and the sky’s the limit from there. Congratulations, Rippa. You will be number 1 in hours.”
RELATED: Ethan Van Sciver and Jon Del Arroz Tear Up Tom King Batman Comic That Implies He’s a Scared Kid
Popular YouTuber YellowFlash echoed Van Sciver’s sentiment, saying, “Congratulations to @EricDJuly and his Rippaverse! That’s great!”
Impossible Stars Artist Renzo Rodriguez also expressed his support, tweeting, “Comics by people who REALLY LOVE & UNDERSTAND comics… BEST deal ever! Congratulations to Eric July and the whole team, this looks AWESOME!!”
With so much support Isom #1 is on track to become the highest-grossing crowdfunded comic of all time, an incredible feat for someone who doesn’t use Kickstarter or IndieGoGo as a platform but directs viewers to their own website. At the time of publication, Isom #1 has earned $952,201.37 from 9,688 backers.
July’s work is shaking up the comic book industry in a way readers haven’t seen since #ComicsGate was founded, and his work is an inspiration to freedom-loving comics creators around the world.
What do you think of the launch of Rippaverse? Leave a comment below and let us know!