Eli Rallo is writing a book: Yesterday glasses, tomorrow the world

Eli Rall Eli Rall Eli Rall

This story was originally published in The Creators — a newsletter about the people driving the creator economy. Have it sent to your inbox.

Eli Rall is a 23-year-old living in New York City who has rekindled her childhood favorite family activity during the pandemic, resulting in a viral TikTok and subsequent stream of “jar content.” Now, two years later, Rallo (534,1k TikTok followers) with a book deal in development at HarperCollins, a podcastand brand stores, know a thing or two about shifting.

Rallo didn’t expect to make social media her full-time job. Eli’s giant glass jars filled with gluten-free animal crackers, sour candies, cheese puffs, and other goodies made for a one-of-a-kind trail mix and TikTok virality, and her account quickly rose to prominence.

Observer: What made you create your first TikTok?

Eli Rallo: Similar to many other content creators in New York City. I was just messing around on TikTok during the pandemic and very accidentally went viral. So it wasn’t on purpose. I never thought this would happen. So it was a very pandemic Tiktok success story.

How did you move from one type of content to another?

I’m very happy that it was a bit seamless for me. I posted while leaving home for New York City. And I just told everyone on Tik Tok that I won’t be posting that much Jar content. So if you want to unfollow me, then somehow unfollow me now, and more people will end up following me. So that was really crazy. And I had absolutely no idea it was ever going to be anything. I feel like they embraced the change in content, which was really great.

What types of brand deals do you typically do?

It’s a mixed thing, some fads, skincare, I do restaurants, Broadway shows, entertainment. I do Spotify, Amazon Prime, Google. It really depends. I’m really happy that I’ve positioned myself in a place where a lot of different brands are inclined to work with me.

Did you expect TikTok and social media to be your full-time job? How did this work?

I was kind of just doing trial and error. I knew I had two great degrees if I needed to return to the corporate world and also have immense family privilege. That was an obvious safety net.

So I decided, you know, I’m going to try that, and then TikTok and Instagram were my full-time means of making money for a while, and then my podcast was monetized. So this is making some money now, and my main source of income is the advance from my book store.

Eli Rall Eli Rall Eli Rall

How was your book trip? How did you come to write this book?

I published a lot of my writing on a substack, and then my agents saw it and contacted me. They said they noticed I wanted to write a book and they were super inspired by it and they loved my writing style and would like to talk about something.

What is your book about specifically?

It’s called me didn’t know i needed this. And it’s a complete relationship from start to finish. So part one is about making relationships. The second part is about relationships themselves. And the third part is about our relationship with ourselves. It’s a lot about how I made mistakes and how I screwed up and what I learned from that for the future and how I hope to apply those things in the future and what I’m learning from it, so it’s very, It’s a personal essay style, narrative non-fiction, and it’s a little bit of storytelling, a little bit of advice.

Since the pandemic there has been a trend towards “real” and more authentic influencers, how do you see that?

I never want to pretend to be myself, you know, because I want to make sure I’m humble and remember that my life is really ambitious and maybe not as relatable as some people say it is for you. I think there’s something about being authentic with myself every day for me.

I don’t want to try to be real or authentic or try to be relatable because I think that absolutely mitigates the point when you’re trying to be authentic that you’re not authentic.

I want to be a writer and I hope that when the time comes, people will really invest in my writing.

This interview was originally published in The Creators, a newsletter about the people who power the creator economy. Get it in your inbox before it’s online.

Eli Rallo is writing a book: Yesterday glasses, tomorrow the world

Leave a Comment