- IATA/ICAO code:
- Type of airline:
- Full service carrier
- Anchorage International Airport, Los Angeles International Airport, Portland International Airport, San Francisco International Airport, Seattle-Tacoma International Airport
- Founding year:
- One World
- Ben Minicucci
- United States
Alaska Airlines announced Thursday that it has included Deloitte as a corporate customer in its new program to reduce emissions from sustainable jet fuel. With the participation, the company reduces its Scope 3 emissions caused by business travel by 1,050 tons of CO2. The announcement makes Deloitte one of Alaska Airlines’ first partners in the airline’s new Ever Green program for corporate customers.
Win-win for Alaska, Deloitte and Planet
An agreement like this might not seem monumental given that SAF today accounts for less than 1% of all kerosene carried at airports around the world. However, corporate clients and their ESG (environmental, social and governance) goals will increasingly drive investment in SAF programs, which means demand will drive production.
It’s a win-win partnership for airlines as they gain support for their own environmental goals and allow the lucrative business travel segment of their operations to thrive even as companies strive to reduce Scope 3 emissions.
Diana Birkett Rakow, senior vice president, public affairs and sustainability at Alaska Airlines, commented on the new agreement with Deloitte and the new chapter in the airline’s corporate environmental program.
“Forward-thinking companies like Deloitte are leading the critical journey of bringing sustainable aviation fuels to scale. Alaska Airlines is committed to net zero by 2040 and SAF is the key lever for decarbonization in the short and medium term, but this is a new market and we cannot achieve it alone. The visionary and proactive commitment of partners like Deloitte to commit to using SAF certificates or credits to reduce their Scope 3 emissions is helping provide the framework and economics for this market.”
Keeping Scope 3 emissions low is critical for environmental auditing – and for airlines to retain their business travel customers. Photo: Getty Images
Deloitte is the world’s largest professional services network by revenue and number of employees. The company is headquartered in London, UK but has offices around the world. Kwasi Mitchell, Chief Purpose Officer at Deloitte, commented on the renewed partnership with Alaska Airlines:
“Deloitte is proud to partner with Alaska Airlines to advance the adoption of sustainable aviation fuel. Reducing emissions from aviation is an essential part of protecting the climate and creating a more sustainable future.”
Alaska Airlines has one of the most ambitious airline targets of going to zero by 2040, ten years ahead of most of the industry. Photo: Photo: Vincenzo Pace I Simple flying
Partnerships between companies and airlines can prove crucial for SAF
Alaska Airlines’ new Ever Green program will allow corporate customers to purchase SAF credits, meaning it will operate as a book-and-claim system. This means it allows companies to pay to use sustainable fuel, even if it may not power the specific flight their employees are taking. They can then claim the credits for their Scope 3 emissions test.
Scope 3 denotes the greenhouse gas emissions that arise from business activities related to assets that are not controlled by the reporting organization. This in turn means that an airline’s Scope 1 emissions are the Corporate Client’s Scope 3 emissions. Communicating across sustainability frontiers and partnering like this is another example of how the race to net zero by aviation and humanity in general can only be won by working together.