BTS is coming to Disney as part of a major streaming deal

In an announcement first shared with CNN Business, the entertainment giant said Monday it would be adding new original shows starring members of the South Korean pop group to Disney+.

This will result in five new titles with HYBE, the management company of BTS. The company was previously known as Big Hit Entertainment.

At least two of the new titles will be filmed with the entire band, including a taped concert special in Los Angeles and a behind-the-scenes documentary series. Disney expects the latter to debut next year.

In a recorded video message shared with CNN Business, the band said they look forward to showing fans “a more up-close and personal side of us.”

BTS has enjoyed meteoric success in recent years, attracting legions of fans around the world known as “Army”.
However, the seven-piece recently announced they would be on hiatus to explore various projects, including some on a solo basis.

The new collaboration with Disney reflects this. An upcoming title is a reality show in which V, a BTS star, will go on vacation with other Korean celebrities, the company said.

The band’s documentary will also take a look inside their daily lives “as they prepare for their second chapter,” Disney and HYBE said in a joint statement.

The terms of the deal were not disclosed. The move shows how Disney (DIS) continues to focus on high caliber talent Netflix (NFLX) and capitalize on the recent surge in popularity surrounding Korean content and culture.
Last year, for example, fans worldwide raved about Squid Game, Netflix’s South Korean hit, which became the company’s top show worldwide. Disney said it’s also had success with titles like Snowdrop, a Korean series that has become one of the most-watched titles across Asia in recent times.

“This collaboration represents our creative ambition – to work with iconic content creators and top stars in Asia Pacific so their talent can be enjoyed in a variety of ways by mainstream audiences,” said Jessica Kam-Engle, Disney’s head of content for the a statement in the Asia-Pacific region. “We believe these new titles will captivate consumers worldwide and look forward to adding more music content to our service.”

The move is part of a major expansion into Asian content that the company announced last October. It plans to greenlight more than 50 original titles from the region by 2023.

The Hollywood giant said at the time that it was commissioning new shows from South Korea, Japan, Australia, Taiwan and Indonesia. Many of the programs are presented in local languages, from Bahasa Indonesia to Mandarin.

Netflix has also poured money into native Asian language content, notably touting the global success of its Korean and Japanese programming.
But the company’s stock has been under pressure in recent months after it was revealed in April that it had lost subscribers for the first time in a decade. The news has reignited debate about the long-term prospects for the streaming sector.
However, investors seem calmer about Disney. The company said in its most recent earnings presentation in May that it added more Disney+ subscribers than expected last quarter, bringing the total to 137.7 million.

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