Bruce Springsteen’s manager defends Boss after ticket price backlash

content of the article

Bruce Springsteen’s manager Jon Landau is defending the boss after fans took to social media to complain about high ticket prices for the rock legend’s forthcoming tour.

advertising 2

content of the article

With tickets reportedly costing between $4,000 and $5,000, supporters have accused Springsteen, 72, of outdoing fans along with Ticketmaster, which uses “dynamic pricing” to mark certain seats as “platinum” and ticket prices vary to increase according to demand.

“I suppose when Bruce yells, ‘Is anyone alive out there?’ The next tour will be more of a medical check-in who had to sell a kidney to be able to afford tickets‘ quipped one fan on Twitter.

content of the article

“Bruce Springsteen sold his catalog for $550 million which strangely makes him the only person who can afford tickets to his own shows,” tweeted another.

“Bruce Springsteen should write a song about a worker who refinances his car and house to buy Bruce Springsteen tickets,” teased a third person.

advertising 3

content of the article

But Landau defended the cost to see the boss on his first US tour since 2016.

“When pricing the tickets for this tour, we looked closely at what our colleagues were doing,” Landau said New York Times. “We have chosen prices that are lower than some and on par with others.”

Landau added that most Springsteen performance tickets are within reach.

“Regardless of the comment about a modest number of tickets costing $1,000 or more, our true average ticket price was in the mid-$200 range,” he continued. “I think in today’s environment that’s a fair price to pay to see someone who is widely regarded as one of the greatest artists of his generation.”

Ticketmaster was forced to address the issue as well and release stats to diversity it proves that 88% of Springsteen fans were able to buy tickets at face value. Seating for the upcoming tour, which does not include Canadian dates, ranges from $59.50 to $399 before additional service fees.

advertising 4

content of the article

“Prices and formats are in line with industry standards for top performers,” the company said in a statement, adding that 56% of Springsteen tickets sold for less than $200 face value.

More stats to be given diversity show that only 11.2% of tickets are platinum, causing prices to skyrocket from $4,000 to $5,000.

That Sun Looked at tickets for sale in several markets and found that available seats vary in price, with a ground seat in Tampa costing $1,975 plus fees, while a similar seat in Oklahoma was $850 -dollars cost.

advertising 5

content of the article

Springsteen was quiet after the backlash, but in 2009 the rocker and Ticketmaster fell out when the company hiked prices on its Working on a dream Trip.

“We have been informed that Ticketmaster is redirecting your login requests for tickets at face value to their secondary website TicketsNow, which specializes in selling tickets above face value. They did so even when other seats were available at face value. We condemn this practice,” Springsteen and his tour team said in a letter posted to Bruce’s official website. “We have requested that this redirect from Ticketmaster to TicketsNow be stopped immediately and Ticketmaster has agreed to do so going forward and has removed its unwanted material from their website and ours.”

Ticketmaster later apologized, but in the years since, the company has capitalized on demand with its “Platinum” seating option.

And after COVID halted touring for two years, Michael Rapino, CEO of Live Nation, Ticketmaster’s parent company, hinted that prices will continue to rise.

“Artists are on the move again and fan demand has never been greater, a reflection that live events remain a clear priority for consumers as our social lives resume,” Rapino said in May.

mdaniell@postmedia.com

Display 1

Comments

Postmedia strives to maintain a vibrant but civilized forum for discussion and encourages all readers to share their views on our articles. Comments may take up to an hour to be moderated before they appear on the site. We ask that you keep your comments relevant and respectful. We’ve turned on email notifications – you’ll now receive an email when you get a reply to your comment, there’s an update on a comment thread you follow, or when a user you follow comments follows. For more information and details on how to customize your email settings, see our Community Guidelines.

Leave a Comment

Your email address will not be published.